planning and drafts for the magazine advert

digipak planning

As a group we all had different ideas on how we wanted to design our digipak. We all design a individual mock up first to see what each of us thought our digipak should look. As a group we came up with the idea to design a digipak for a live DVD of the Maccabees, which included the official video of their most famous song ‘First Love’. After analysing various covers for digipaks, we found out that they were more focused on photos of the band and logos rather than album artwork. We thought it would be best if we created a logo, which we would use on the front cover. As the Maccabees are of the indie genre, which is associated with, artistic, abstract images, we decided we would use to relate within the theme and conform to the genre conventions. We also chose a colour scheme which is quite abstract, and that was black and white.

This is our original idea for the font/logo, which would be used, on our

Even though we really liked the font and thought it suited the ideology of the Maccabees, we though that it was simple and could do with adding more depth. We didn’t want to change the whole image so we just changed it slightly.

We came up with the idea to use this logo on the digipak and the advert so it would show a connection between the two and also create a link between the imagery and the band.

For the back cover of the digipak we wanted to use a live footage picture of the band since we couldn’t directly use a picture from the internet, Emily came up with the idea to take a photograph of her brother band and then put into black and white so it wasn’t too obvious that it wasn’t the actual band. The idea from using a picture of a live band was to give an insight into what the DVD would feature and want audiences expect to see from a live DVD. This is the photo we decided to use on our end product.

The next phases was to edited the picture into black and white, which fits in with the reoccurring theme of Black and white that is represented throughout our digipak.
For the inside panels, we decided to take pictures of the band members from the video and again using the idea of abstract themes we decided to silhouette the band members into black which contrasts with the white background again alluding the theme of abstract designs and matching the colour scheme.
Below are the original pictures we use before editing them.

we thought that adding the lyrics within the digipak would give a more realistic image as most albums and live DVDs have included lyrics from their songs, but it would also allow fans to see the lyrics if they wanted to sing-along with the song. We kept to the them of white and black because this is a iconography of what most indie genres represent.


These are the final digipak panels.

FRONT COVER

On the DVD spine we have added the name of the recording company as well as the logo to make the DVD seemed more authentic.

INSIDE PANEL 1

inside panel 2

inside panel 3

dvd disc

back cover of digipak

The Maccabees First love lyrics

'First Love' Lyrics
First love, Last love
Only love, it's only love

First love, Last love
Only love, it's only love

Do you miss home?
Do you miss home?
And are you cool?
Symmetrical?

Oh Oh Oh
Let's get married
And tick the boxes
Oh lets get married
And tick the boxes

Do you wanna be alone?
Do you wanna be alone?
And are you cool?
Symmetrical,
Analytical
Hypocritical
So critical
Nothing's perfect; I'm hoping I'll do

Oh nothing's perfect; I'm hoping I'll do

My mistake
And no mistake
And I would take it back if I could
So stay with me tonight

I'll make my bed, I'll lie in it
Enticing with its leopard print
I'll make my bed, I'll lie in it
Enticing with its leopard print
And matching velvet duvet

First love, Last love
Only love, it's only love

First love, Last love
Only love, it's only love
It's only love (x3)

we will used this lyrics for reading off cards as a part of the lip synching.

storyboards designs

here our storyboards desgins which will use for the next stage, filming.

Magazine Advert Planning

Instead of creating simply an advert we decided to create a page from a magazine that shows how the advert would be marketed and advertised to the mass audience of The Maccabees. Our idea was to incorporate a music magazine which would have a large target based audience to; we created a magazine page in the style of NMW, a renowned music magazine which promotes rock and indie bands. One of the reasons for choosing the magazine NME is the fact that they’ve been recently talking about the Maccabees and so we thought that the advert would fit and reach the right target audience. After researching the Maccabees we found lots of articles on the NME website so it would easy to access information about them and used this information within relation to our own product.
This is the magazine page we created

We also looked at some indie band adverts in the magazine and saw that they were simple and simplistic. So we decided to go we a simplistic look which would show the conventions and iconography of the indie genre but also show how the Maccabees use simple image to convey their message. For example, this is an advert that is promoting the Maccabee's new song 'Empty Vessels'

The advert for the Maccabees latest single is very simple, the main focus is the actual words and the photo used in the background isn’t overpowering and doesn’t over shadow the actual words which are promoting their latest single.
For our advert we decided to just focus on the text. This is our original idea for the advert which has been incorporated into the magazine page

However we decided to change the advert in order to match with the digipak so that is was more distinctive to the Maccabees and the indie genre. We used the front cover of the Maccabees digipak but inverted the colours so that there appear slightly different form the ones that we used on the digipak . the added abstract line patteren is a coherence theme throughout our digipak, again showing the link between the teo.
This is our final magazine advert

A Summary of Our Ideas

Before planning and creating and creating a storyboard out first task was to examine the original video by the Maccabees `First love` and decide what we could incorporate and identity key elements into our final product. Our overall goal is to produce a music video that audiences will be able to quickly distinguish and establish as being a Maccabees song. Next we create a list of key elements and features which we could use in our own version of the song without out directly copying the format of the video.

The list of feature/techniques we decided to include in our video are:
• Stop motion
• Random objects that have a hidden meaning
• The theme of love
• Subdued colours
• Fast paced movement which matches the tempo of the song
• Shots of the band
We thought that the video would best suit a combination between performance and narrative; however we decided that because of the confusing storyline/song we would make the majority of the video performance based with bits of a narrative structure that will empathise the relationship between the characters and the audience. The original video itself consist of quite a vague and random storyline and does follow a conventional music video in terms of performance and narrative structure.

We’re going to use a variety of camera angles however the majority of them will be close up shots and mid shots to focus on the detail but still hold the frame of the shot as well. As were are going to use a range of filming techniques such as stop motion, which is used a lot in videos by the Maccabees and indie bands in general, as well as fast motion to match the speed of tempo within the chorus region.

group meeting

re-filmed some scenes
work on blogs make sure all information is updated
divide tasks betweenm us in order to give everyone the opportunity to have ago