Progress over the last few days.
Since filming, we have now begun editing. We upload our footage on to final cut pro, this will be the software we will be using to edit the whole of our video. We have found that the lighting, quality and variety of shots have been improved since our first draft. The idea of using college as a location as a setting made it easy to re film any changes that arose in postproduction but it also gave that authentic look of studio rooms which was used in The Maccabees video. At this stage we have edited roughly around 1.38 minutes and we still have around 2minutes left to edit. Once all the clips are in order and in sync with the music, we will then edit the finer details such as lighting, contrast and the colours of each shot.
Wednesday, 14 December 2011
Conventions of the Indie Genre
Genre can be defined and explained in the following way:
The general feeling and emotion that a band/artist evokes in their audience and how they apply the conventions of their genre to their overall sound and appearance make them immediately distinctive and recognisable, instantly representing the genre their music fits into.
Conventions of a genre:
-typical instruments used
-typical sound/tempo/volume/style of singing
-context/themes of songs
-appearance of the band
My group - which consists of Steven, Sam, Emily and myself - have chosen a song which we will be using for our music video. We decided on 'First Love' by The Maccabees (http://www.youtube.com/watch?v=6A1xu0BSs2s&ob=av2e).
The genre for our music video is indie. Indie music relatively comes from an independent scale incomparision to mainstream artist which are signed to major record labels such as universal records. The genre, subcultures, stylistic and cultural attributes, all relate the indie genre the genre completely operates through a do-it-yourself (DIY) approach.
The term “indie” is often used to mean a sound that relates to an individual interpreted, or the way that a sound is presented or made to fit in with those conventions. The term indie often relates to a band or artist that is not sign with any mainstream culture. The DIY approach gives the artist totally creative freedom such as Rough Trade Records does with their artists and bands.
The conventions of a music video vary depending on genre of music. However, some of the general conventions are:
• The artist is shown performing.
• Lyrics of the song influence the representation of the narrative and images shown within the video.
• The editing fits in with the pace of the song
• The clothing represents the genre
• Typical rock instruments e.g. guitars, and many indie bands use synthesizers and keyboards to add a psychedelic/weird tone to their music which makes it so distinctive from other music genres.
• Most dominated by males although there are a mixer of male to females for instance Florence and the machine.
For most indie music videos the conventions tends to follow a chronicle order of black and white, but not always. The use of close-ups, extremes close-ups and longshot are seen as a signature mark within the indie genre.
Key Artists of the Genre
The most iconic indie bands of today are:
• The Maccabees - http://www.youtube.com/watch?v=8fs1wkwAMQc
• The Wombats - http://www.youtube.com/watch?v=rlOVEMHLAMc
• Arctic Monkeys - http://www.youtube.com/watch?v=30w8DyEJ__0
• The Strokes - http://www.youtube.com/watch?v=_l09H-3zzgA
• British Sea Power - http://www.youtube.com/watch?v=w2n-7K0Ef6Y
• The Fratellis - http://www.youtube.com/watch?v=f1Bs9_k3kVc
• Foals - http://www.youtube.com/watch?v=YaVE4WVlsDQ
• Editors - http://www.youtube.com/watch?v=eO7tVypeYAo
• Foster the People - http://www.youtube.com/watch?v=SDTZ7iX4vTQ&ob=av2e
• Radiohead - http://www.youtube.com/watch?v=XFkzRNyygfk
• Bloc Party - http://www.youtube.com/watch?v=vdkmhquF60o
The general feeling and emotion that a band/artist evokes in their audience and how they apply the conventions of their genre to their overall sound and appearance make them immediately distinctive and recognisable, instantly representing the genre their music fits into.
Conventions of a genre:
-typical instruments used
-typical sound/tempo/volume/style of singing
-context/themes of songs
-appearance of the band
My group - which consists of Steven, Sam, Emily and myself - have chosen a song which we will be using for our music video. We decided on 'First Love' by The Maccabees (http://www.youtube.com/watch?v=6A1xu0BSs2s&ob=av2e).
The genre for our music video is indie. Indie music relatively comes from an independent scale incomparision to mainstream artist which are signed to major record labels such as universal records. The genre, subcultures, stylistic and cultural attributes, all relate the indie genre the genre completely operates through a do-it-yourself (DIY) approach.
The term “indie” is often used to mean a sound that relates to an individual interpreted, or the way that a sound is presented or made to fit in with those conventions. The term indie often relates to a band or artist that is not sign with any mainstream culture. The DIY approach gives the artist totally creative freedom such as Rough Trade Records does with their artists and bands.
The conventions of a music video vary depending on genre of music. However, some of the general conventions are:
• The artist is shown performing.
• Lyrics of the song influence the representation of the narrative and images shown within the video.
• The editing fits in with the pace of the song
• The clothing represents the genre
• Typical rock instruments e.g. guitars, and many indie bands use synthesizers and keyboards to add a psychedelic/weird tone to their music which makes it so distinctive from other music genres.
• Most dominated by males although there are a mixer of male to females for instance Florence and the machine.
For most indie music videos the conventions tends to follow a chronicle order of black and white, but not always. The use of close-ups, extremes close-ups and longshot are seen as a signature mark within the indie genre.
Key Artists of the Genre
The most iconic indie bands of today are:
• The Maccabees - http://www.youtube.com/watch?v=8fs1wkwAMQc
• The Wombats - http://www.youtube.com/watch?v=rlOVEMHLAMc
• Arctic Monkeys - http://www.youtube.com/watch?v=30w8DyEJ__0
• The Strokes - http://www.youtube.com/watch?v=_l09H-3zzgA
• British Sea Power - http://www.youtube.com/watch?v=w2n-7K0Ef6Y
• The Fratellis - http://www.youtube.com/watch?v=f1Bs9_k3kVc
• Foals - http://www.youtube.com/watch?v=YaVE4WVlsDQ
• Editors - http://www.youtube.com/watch?v=eO7tVypeYAo
• Foster the People - http://www.youtube.com/watch?v=SDTZ7iX4vTQ&ob=av2e
• Radiohead - http://www.youtube.com/watch?v=XFkzRNyygfk
• Bloc Party - http://www.youtube.com/watch?v=vdkmhquF60o
How to define a genre
Genre: anticipation and expectations of target audience.
MUSIC:
style of the band/artist - what makes them unique/different to others.
genre - what the band (and music) have in common with others
analysis of music videos:
MOTORHEAD - ACE OF SPADES
how would you describe the style of the band?
long hair, dark clothing, facial hair, messy, rough looking 'dont care attitude'
What genre is the song?
Rock/heavy metal - you can tell this because of the vocals which are loud and rough, and the heavy guitars
Nick Lacey believed that genre is split into three elements:
• Institution (record company)
• Text (video) created by artists and institution, using codes and conventions of the genre
• Audience: anticipate and expect certain things from a certain genre
MUSIC:
style of the band/artist - what makes them unique/different to others.
genre - what the band (and music) have in common with others
analysis of music videos:
MOTORHEAD - ACE OF SPADES
how would you describe the style of the band?
long hair, dark clothing, facial hair, messy, rough looking 'dont care attitude'
What genre is the song?
Rock/heavy metal - you can tell this because of the vocals which are loud and rough, and the heavy guitars
Nick Lacey believed that genre is split into three elements:
• Institution (record company)
• Text (video) created by artists and institution, using codes and conventions of the genre
• Audience: anticipate and expect certain things from a certain genre
Iconography work from September added
Iconography
"An icon is something that is really typical of that genre"
- Edwin Panoffsky - 1953
Paradigmatic - what we select from a genre to include in the music video
Syntagmatic - how you combine these selected elements in the video, and also how the video is edited and filmed.
Music videos represent the contexts and themes of the song and help to illustrate the meaning of it. They are a form of visual pleasure, especially to fans because they provide voyeurism/the pleasure of looking at the band or artist.
"An icon is something that is really typical of that genre"
- Edwin Panoffsky - 1953
Paradigmatic - what we select from a genre to include in the music video
Syntagmatic - how you combine these selected elements in the video, and also how the video is edited and filmed.
Music videos represent the contexts and themes of the song and help to illustrate the meaning of it. They are a form of visual pleasure, especially to fans because they provide voyeurism/the pleasure of looking at the band or artist.
Location Report/Props and Costumes
Location
The majority of our scenes use generic backgrounds such as a white wall or a low wall by a bus stop. These backgrounds are easily accessible at college because they are so basic so we don't need to venture far to film. Because the backgrounds are so simple the video won't look like it was filmed in college and make the editing process easier to edit out .
Props and Costumes
Guitar
Paper cups/string
Photographs
Clothes typical of the 'indie' fashion for the band members
Average everyday clothes for the actors
The majority of our scenes use generic backgrounds such as a white wall or a low wall by a bus stop. These backgrounds are easily accessible at college because they are so basic so we don't need to venture far to film. Because the backgrounds are so simple the video won't look like it was filmed in college and make the editing process easier to edit out .
Props and Costumes
Guitar
Clothes typical of the 'indie' fashion for the band members
Music Video Survey
Music Video Survey
We carried out a survey asking people what they like to see in a music video and these were the results.
We carried out a survey asking people what they like to see in a music video and these were the results.
Monday, 12 December 2011
skills i have learnt so far
Skills I have learnt
From the story of The Maccabees `first Love` video and creating the shot lists. I have learnt how important planning and prep is in terms of achieving successful end products. Teamwork is also vital when creating a music video I’ve learnt that as a team we can benefit each over singularly as well as haring our experience and ideas with one another. Co-operation is key when working as a team as our team has worked co-dependably as well as a group to ensure that tasks are completed before the deadline.
Watching other indie music video has allowed me to identity key aspects in terms of iconography and conventions. Its also taught me it helps to watch a video repeatedly in terms of analysing. Story boards are a fundamental aspect when planning a video, as it will help break up the narrative structure and use of different camera shots and angles when filming. The types of shots should also been taken into consideration so you know what needs to be done and in what time frame. Experimenting with different video camera helped me to learn different techniques that will help me with future projects. Having a go a lip-syncing was important to add the edge of realism to, but it was also a difficult task to get right because you needed to remember the timing of the music and how each shot would look when added to the music. Taking to many shots can be time consuming when in editing process so the key is to have more than the minimum but not to much. We ended up filming a number of times to make the video look as realistic as possible.
From the story of The Maccabees `first Love` video and creating the shot lists. I have learnt how important planning and prep is in terms of achieving successful end products. Teamwork is also vital when creating a music video I’ve learnt that as a team we can benefit each over singularly as well as haring our experience and ideas with one another. Co-operation is key when working as a team as our team has worked co-dependably as well as a group to ensure that tasks are completed before the deadline.
Watching other indie music video has allowed me to identity key aspects in terms of iconography and conventions. Its also taught me it helps to watch a video repeatedly in terms of analysing. Story boards are a fundamental aspect when planning a video, as it will help break up the narrative structure and use of different camera shots and angles when filming. The types of shots should also been taken into consideration so you know what needs to be done and in what time frame. Experimenting with different video camera helped me to learn different techniques that will help me with future projects. Having a go a lip-syncing was important to add the edge of realism to, but it was also a difficult task to get right because you needed to remember the timing of the music and how each shot would look when added to the music. Taking to many shots can be time consuming when in editing process so the key is to have more than the minimum but not to much. We ended up filming a number of times to make the video look as realistic as possible.
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