This image for beyonce i am tour represent her a powerful yet dominated, her feature as a spectular female brings out her diva aptitude in the music business but also as a icon. The dark silhouette on the back gives the impression that this performer is powerful in her performance structure and excels at reaching fans expectations. Beyonce name on the front cover is big, bold and in capitals making her seems as a big phemoumal singer as well as a performer. The DVD symbol on the front cover also audiences to know this a DVD features Beyonce in concert of her latest performance.