Wednesday 23 November 2011


The magazine advert for Laura Marling is very simple but also very effective. The use of abstract picture is a common convention in her type of genre, many indie band use abstract design to convey they messages and values through pictures such as the one above to convey meaning into their personalities and music which are identify by target audiences.

The neutral colour scheme and bold black outlines work well with the plain background and text. The image is rather unusual, but the dark patterns pattern’s highlight the lighter flower in the centre which creates a focusing point and a area of interest to the target reader. There is no direct link to establish the artist from the advert, which makes the advert more imaginative for the reader.

The drawing expresses that though and detail have been inputted into the image and helps emphasise the outline of the human body. The rest of the image features leaves and trees which makes the whole theme more of a naturalistic element of the four elements of the earth. The layout is also very simple as the text and image is centralised, this makes the advert more easy to read and look at.

The colours complement each other and do not overtake one another. The use of one single neutral colour highlights elements to exposed the image. There is no type of shot features within this advert as is a drawing so no shot is need to illustrate the artist. The image fit’s the majority of the page which makes you focus on the image more closely and in depth, although a lot of graphical detail has been added to the drawing to emphasis themes within this advert. Editing has been used on the text to align the text and the image together. I like the use of old folk style text to convey the stylistic elements of a feminine theme. The overall thought on this magazine advert is very unique and eye catching the use of simplistic graphic and icon present a creative and imaginative way to present a artist the image and text links to the genre conventions and provides the relevant information.

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