A2 Media Advanced: digipak planning

As a group we all had different ideas on how we wanted to design our digipak. We all design a individual mock up first to see what each of us thought our digipak should look. As a group we came up with the idea to design a digipak for a live DVD of the Maccabees, which included the official video of their most famous song ‘First Love’. After analysing various covers for digipaks, we found out that they were more focused on photos of the band and logos rather than album artwork. We thought it would be best if we created a logo, which we would use on the front cover. As the Maccabees are of the indie genre, which is associated with, artistic, abstract images, we decided we would use to relate within the theme and conform to the genre conventions. We also chose a colour scheme which is quite abstract, and that was black and white.

This is our original idea for the font/logo, which would be used, on our

Even though we really liked the font and thought it suited the ideology of the Maccabees, we though that it was simple and could do with adding more depth. We didn’t want to change the whole image so we just changed it slightly.

We came up with the idea to use this logo on the digipak and the advert so it would show a connection between the two and also create a link between the imagery and the band.

For the back cover of the digipak we wanted to use a live footage picture of the band since we couldn’t directly use a picture from the internet, Emily came up with the idea to take a photograph of her brother band and then put into black and white so it wasn’t too obvious that it wasn’t the actual band. The idea from using a picture of a live band was to give an insight into what the DVD would feature and want audiences expect to see from a live DVD. This is the photo we decided to use on our end product.

The next phases was to edited the picture into black and white, which fits in with the reoccurring theme of Black and white that is represented throughout our digipak.
For the inside panels, we decided to take pictures of the band members from the video and again using the idea of abstract themes we decided to silhouette the band members into black which contrasts with the white background again alluding the theme of abstract designs and matching the colour scheme.
Below are the original pictures we use before editing them.

we thought that adding the lyrics within the digipak would give a more realistic image as most albums and live DVDs have included lyrics from their songs, but it would also allow fans to see the lyrics if they wanted to sing-along with the song. We kept to the them of white and black because this is a iconography of what most indie genres represent.

These are the final digipak panels.

FRONT COVER