Genre: anticipation and expectations of target audience.
MUSIC:
style of the band/artist - what makes them unique/different to others.
genre - what the band (and music) have in common with others
analysis of music videos:
MOTORHEAD - ACE OF SPADES
how would you describe the style of the band?
long hair, dark clothing, facial hair, messy, rough looking 'dont care attitude'
What genre is the song?
Rock/heavy metal - you can tell this because of the vocals which are loud and rough, and the heavy guitars
Nick Lacey believed that genre is split into three elements:
• Institution (record company)
• Text (video) created by artists and institution, using codes and conventions of the genre
• Audience: anticipate and expect certain things from a certain genre
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